Thursday 10 April 2008

Gordon Brown + malaria crisis = American Idol

The weirdest story of the day has to be this. I'm not convinced anyone involved knew the audience of American Idol. When Brown's Scottish accent started booming about the plight of malaria-ridden African children I'm reasonably confident the most common reaction was "Wha'?" or maybe "Huh?" The newly hired PR in charge of stopping Gordon looking like a wally must have been on a tea break.

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